Archive for April, 2009

Maximum % of Revenue Share - eSpot Media

Tuesday, April 28th, 2009
Payment Revenue Partnership

eSpot brings a good news to its publishers, going to offer maximum percentage of revenue share partnership with publishers.  We give much value to our publishers as advertisers. Therefore we want to offer them maximum revenue by which they can gain as much profit as possible by joining our ad network. We want to create a huge list of publishers who can deliver whatever our Advertisers want. We are developing and researching to make our ad network most beneficial for both Advertisers as well as Publishers. Because, publishers are the only strength of any ad network which can deliver even an impossible traffic. We are offering the best revenue share in the online media market in order to make this coming together of our advertisers, our publishers and our agencies with us, a fruitful association.

eSpot Media using best Ad serving solution (DART) which is the best Ad serving solution ever been used in this industry and few brand names are using same Ad serving solution to serve and track ads including Google.  Our ad serving solution is developed using the latest in technology that monitors your traffic for any suspicious activities. We take pride in possessing a highly professional audit team that goes through the traffic with a combing approach regularly. Our tracking system is highly fool proof which leaves no room for hacking or illegal deliveries.

Invest in an Indian Ad Network? You must be crazy!

Wednesday, April 22nd, 2009

Is there life outside India? It amazes me how much money is being sunk into the India Ad Network market. People with ideas for ground breaking Ad Network technology, you really think so?

This market (what we call the New Media Market which is verging on 20 years old!) is the old media market guys. The Americans and Europeans have been developing and building Ad Networking systems to analyze, cut it, dice it, to the smallest bite (for you techies) of data years. Contextual, IP-Targeting, Behavioural, Re-targeting, Cookie tracking its all been done and a lot of its available as freeware so why invest in building something that largely (yes there is always for further refinement and ad ons to the existing Ad Technology)  already exists?

And what the hell is going on this crazy market? When are the advertisers going to wake up and start analysing the results they are getting? Are they of any value? Are they true leads? There is a saying that you get what you pay for so by driving the price down and down towards the ground all you do is encourage the dirt and dust.

At eSpot Digital we have been in the game a long time. Yes we have a huge Ad Network globally. Yes we can sell the crumbs from our publisher community for 1 INR. Yes we can target, re-target, contextual, re-target contextual and contextual re-target but at the end of the day its about delivery, delivery based on what your network truly produces and not what you can buy a lead for out of the dusty mire.

- Paul Quarterman
CEO, eSpot Media Pvt. Ltd.