eSpot Media - Ad Network

Is there life outside India? It amazes me how much money is being sunk into the India Ad Network market. People with ideas for ground breaking Ad Network technology, you really think so?

This market (what we call the New Media Market which is verging on 20 years old!) is the old media market guys. The Americans and Europeans have been developing and building Ad Networking systems to analyze, cut it, dice it, to the smallest bite (for you techies) of data years. Contextual, IP-Targeting, Behavioural, Re-targeting, Cookie tracking its all been done and a lot of its available as freeware so why invest in building something that largely (yes there is always for further refinement and ad ons to the existing Ad Technology)  already exists?

And what the hell is going on this crazy market? When are the advertisers going to wake up and start analysing the results they are getting? Are they of any value? Are they true leads? There is a saying that you get what you pay for so by driving the price down and down towards the ground all you do is encourage the dirt and dust.

At eSpot Digital we have been in the game a long time. Yes we have a huge Ad Network globally. Yes we can sell the crumbs from our publisher community for 1 INR. Yes we can target, re-target, contextual, re-target contextual and contextual re-target but at the end of the day its about delivery, delivery based on what your network truly produces and not what you can buy a lead for out of the dusty mire.

- Paul Quarterman
CEO, eSpot Media Pvt. Ltd.

This entry was posted on Wednesday, April 22nd, 2009 at 4:21 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.